We sign a historic prolonging sponsorship deal with hummel!

The Danish sports brand hummel signed a new five-year agreement with our club. It’s the first time ever hummel launches a five-year agreement in handball history in Poland and with the prolonging hummel cements it’s focus on being preferred handball brand no 1 in the world and international expansion. 

hummel has been the official kit supplier for the Polish handball champions VIVE Kielce the previous four years, and the strong reliable relationship continues the next five years as both parties have agreed on a new contract, starting from the 2020/21 handball season.

It’s the first time ever hummel launches a five-year agreement in handball history in Poland and with the prolonging hummel cements it’s focus on being preferred handball brand no 1 in the world and international expansion. 

We are very excited about the new prolonging as Vive Kielce are one of the TOP Teams in the world. Vive Kielce is the most successful male handball club in Poland with an astonishing 17 Championship titles, as well as 16 gold medals in the Polish Cup and one EHF Champions League trophy (2016) – says Michael Blicher Rasmussen, Key Account Manager of International Markets at hummel – To keep continuing with Vive Kielce has been a high priority for us at hummel, and the prolonging represents an integral cornerstone of our team sport and indoor strategy supporting brand and business expansion internationally. This historic five-year prolonging shows that we have great faith in Vive Kielce, and we are looking forward to a long and productive co-operation.  

I am very happy about the contract we signed. Such a long period shows that our plans are long-term, and we focus on stability. We are very pleased with the quality that hummel gives us and together we have ideas about how to develop our co-operation. I hope that together with hummel we will celebrate successes every year. I am thankful to our friends from Denmark for trust they give us - says Bertus Servaas, President of KS VIVE Handball Kielce S. A. 

About hummel

hummel is a Danish sport- and fashion-brand with a history leading back to 1923. hummel designs, produces, and markets sportswear, training wear, equipment and sneakers for adults and children, male and female. Through the four product categories Teamsport, footwear, kids, sport lifestyle as well as selected premium co-labs, hummel delivers new styles multiple times during the year with a mix of retro and contemporary trends. hummel A/S is a part of Thornico A/S.

About VIVE Kielce:

PGE VIVE Kielce is a Polish handball team founded in October 1965. The club celebrated their first title in 1985 winning the Polish Cup. Since then VIVE Kielce has been the most successful handball team in Poland with 17 Polish Championship titles and 16 gold medals in the Polish Cup. In 2016 the club achieved the greatest result in history by winning the EHF Champions League final in extra time against Telekom Veszprém.